After more than 12 years of providing innovative, insights-driven brand marketing experiences and strategy, Ethan continues to tap into his personal passions and relationships to keep the big ideas on the forefront of his marketing leadership. He prides himself on his ability to build activations that authentically integrate culture, while showcasing the essence of the brand. Whether that's identifying an athlete whose mission is in alignment with the brand, or launching media partnerships with emerging talent and creatives.

Not just to drive sales, because that’s a given, but to think beyond P & L by really bringing cultural experiences to life through digital first content and media campaigns and brand activations that shift brand relationships from short term to long term meaningful connections. 

From working with some of the most notable brands in the world – Nike, Chipotle, and Cadillac to name a few – he has been able to produce around major cultural moments including the Super Bowl and NBA All-Star Weekend and has extensive experience pushing the limits of hyper-local marketing in major cities in the U.S.   

Working in multiple functions during his time at Nike gave him the ability to collaborate with some of the most creative marketers and incredible communicators in the world. He's learned the nuances of developing and driving a plan while influencing leadership within a highly matrixed organization from various levels and geographies, as well as how to partner with all facets of a cross-functional team both internal and external.  

When he’s not delivering top-notch brand campaigns, you can find him coaching lacrosse (reliving his glory days as a former player) or managing his small ventures in the fitness and fashion industries.